Paine Webber™ is a major American financial company which defines The Ideal Business in the following twelve points. If a business has three or more of these points it is considered to be a good investment.
þ The Ideal Business sells the world rather than a single neighborhood. In other words, it has an unlimited global market.
þ The Ideal Business offers a product, which enjoys an Inelastic demand. (Inelastic refers to a product that people need or desire almost at any price.)
þ The Ideal Business markets a product that cannot be easily copied. This means that the product is an original or, at least, it is something that can be copyrighted or patented.
þ The Ideal Business has minimal labor requirements. The fewer personnel, the better.
þ The Ideal Business operates on a low overhead. It does not need an expensive location. It does not need large amounts of electricity, or advertising, or legal advice, or high-priced employees, or a large inventory.
þ The Ideal Business does not require big cash outlays or major investments in equipment or product. In other words, it does not tie up your capital.
þ The Ideal Business enjoys cash billing. In other words, it does not tie up your capital with lengthy or complex credit terms.
þ The Ideal Business is relatively free of all kinds of government regulations or strictures.
þ The Ideal Business is portable or easily moveable. This means you can take your business and yourself anywhere you want to.
þ The Ideal Business satisfies your intellectual needs. There is nothing like being fascinated with what you do.
þ The Ideal Business leaves you with free time. In other words, it doesn't require your labor and attention 12, 16, or 18 hours a day.
þ The Ideal Business is one in which your income is not limited by your personal output ( Leverage ! ). In the Ideal-Business, you can have 10,000 customers as easily as you can one.
The business opportunities presented here meet most if not all of the above points for an Ideal Business.
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