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Income & Expenses

 

Paine Webber is a major American financial company which defines The Ideal Business in the following twelve points. If a business has three or more of these points it is considered to be a good investment.  

 

þ    The Ideal Business sells the world rather than a single neighborhood.  In other words, it has an unlimited global market.

þ    The Ideal Business offers a product, which enjoys an Inelastic demand.  (Inelastic refers to a product that people need or desire almost at any price.)

þ    The Ideal Business markets a product that cannot be easily copied.  This means that the product is an original or, at least, it is something that can be copyrighted or patented.

þ    The Ideal Business has minimal labor requirements. The fewer personnel, the better.

þ    The Ideal Business operates on a low overhead. It does not need an expensive location. It does not need large amounts of electricity, or advertising, or legal advice, or high-priced employees, or a large inventory.

þ    The Ideal Business does not require big cash outlays or major investments in equipment or product. In other words, it does not tie up your capital.

þ    The Ideal Business enjoys cash billing. In other words, it does not tie up your capital with lengthy or complex credit terms.

þ    The Ideal Business is relatively free of all kinds of government regulations or strictures.

þ    The Ideal Business is portable or easily moveable. This means you can take your business and yourself anywhere you want to.

þ    The Ideal Business satisfies your intellectual needs. There is nothing like being fascinated with what you do.

þ    The Ideal Business leaves you with free time. In other words, it doesn't require your labor and attention 12, 16, or 18 hours a day.

þ    The Ideal Business is one in which your income is not limited by your personal output ( Leverage ! ). In the Ideal-Business, you can have 10,000 customers as easily as you can one.

 

The business opportunities presented here meet most if not all of the above points for an Ideal Business.

 

 

 

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